- Talk to us on LINE
- You will be part of a community which is committed to delivering social improvement alongside economic development in the world's first Public Value Business School.
- You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).
- You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).
- A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.
Strategic MarketingCathays Park Campus
How easy or difficult is to apply to this course? Do you want to know your chances of being accepted?
Location: Cathays Park Campus
Study mode full-time
Start Date: 2021/09/01
Duration: 12 months
Ask us about COVID-19 and applications.
Sign up to see the offers/rejections of all applicants to this university
Ranking and student feedback
Cardiff University has opted into the TEF and received a Silver award.
The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.This degree has been awarded the CIM ‘Graduate Gateway' status; this accreditation provides our students with an opportunity to gain a module exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing having only to complete two modules instead of three.Distinctive features:
IELTS: 6.5 (minimum of 6.0 in each)
Notice: This is the default IELTS grade for Cardiff University, Marketing. For the most up to date IELTS requirements, please contact our counsellors.
About this university
There is plenty of help and advice on offer to students who are travelling from outside the UK to study in Cardiff. This includes information on immigration and visas, with the main website having advice for each individual country. There is also help regarding fees and funding and even how to apply for the university. Once students are committing to attending, there is help to prepare for their time in Cardiff as well as assistance once they arrive. There is also an International Student Support service dedicated to the welfare of students travelling from abroad. They can help with matters such as getting into employment, changing studies and for those bringing families with them. Cardiff University Students Union is the representative of the student body as well as being in charge of the various organisations and clubs on offer. Their building is found near the Cathays railway station and the union also operates a nightclub, radio station and student newspaper. Other services provided include cafes, bars and shops. There are some 150 clubs and societies to get involved with outside the classroom. All offer everything from complete beginners to experienced levels and range from debating societies, volunteering opportunities to student media and other arts. In the sports arena, there are some 60 competitive and non-competitive sports clubs, most of whom take part in the BUCS leagues.