Heriot-Watt University

International Marketing Management with Consumer Psychology

Edinburgh Campus
No visits scheduled

Rank: 25 (UKEAS)

Location: Edinburgh Campus


Study mode full-time

Degree: Masters

Start Date: 2021/09/01

Duration: 12 months

Has presessional course

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Heriot-Watt University evaluation:

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Heriot-Watt University has opted into the TEF and received a Silver award.

This is a unique Masters degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.This is a Specialist MScThis is a specialist MSc degree which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act. Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.The Edinburgh Business School approachThis 1-year Masters programme focuses almost entirely on the area of International Marketing and Consumer Psychology. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.The programme combines a core of five international marketing management courses with two specialist consumer psychology courses.• Contemporary Consumers - examines the motivations and perspectives of consumers in different international locations.• International Strategic Marketing - identifies choices in marketing strategies for local and international brands, focusing on operating a global business.• Marketing Logistics - explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.• Branding and Communications - considers the power of brands and helps you to master the key principles of brand management by learning how integrated marketing communications creates a valuable brand with strong, effective messaging.• Research Philosophy and Practice provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.Specialist Consumer Psychology coursesThe specialist courses on our International Marketing with Consumer Psychology include:• Psychology for Marketing introduces foundational psychological theory an applies these approaches to different stages of the consumption process• Introduction to Human Factors identifies major issues in consumer ergonomics and applies this understanding to a retail marketing contextFlexibility through optional coursesIn addition to the five core courses in International Marketing and the two specialist courses in Consumer Psychology, this programme gives you the opportunity to select an optional course, customising your studies to meet the needs of your future career ambitions. You can select one from:• Managing Diversity• Digital Marketing• Tourism Management• Sustainable MarketingManagement competencies and skills for the workplaceYour international marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications. Interact with business leadersHeriot-Watt's MSc in International Marketing with Consumer Psychology benefits from strong links with industry and each year we welcome leading marketing practitioners to share experiences and insights with our students through inspirational and informative guest lectures. These guest lectures will give you the opportunity to interact with business experts and discuss practical solutions to real problems whilst receiving guidance about careers in international marketing.


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Language qualifications

IELTS: 6.5 (with no component under 5.5)

Notice: This is the default IELTS grade for Heriot-Watt University, Business and management studies. For the most up to date IELTS requirements, please contact our counsellors.

About this university

International students

Around 11,000 students travel from around 150 countries across the world to study at the university and the International Students Advisors Office or ISAO is available to assist them. They can provide help and support on everything from immigration to welfare as well as having connections across departments such as Student Support and the University Chaplaincy. They are based within the Hugh Nisbet Building on the Edinburgh campus. They can also provide help with practical matters concerning living in the UK as well as assistance for those wanting to bring their families with them to the university and accessing healthcare while here. The Student Association is the student-led organisation representing the students at both local and national level and is a member of the Edinburgh Students Forum and the National Union of Students. It was founded as the Students Representative Council in 1929 and it runs the Student Union as well as operates support for the 50 societies and clubs available to students. It also operates a number of services across the other campuses including catering, a nightclub, an advice centre and a shop. In addition, there are some 30 different sports clubs on offer and a number of annual events relating to the teams. There are also a number of events held during the year including for families and friends to visit the university and groups visits for schools and colleges.

Courses from Heriot-Watt University: