Heriot-Watt University

International Marketing Management with Digital Marketing

Edinburgh Campus
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Rank: 29 (The Complete University Guide)

Location: Edinburgh Campus


Study mode full-time

Degree: Masters

Start Date: 2021/09/01

Duration: 12 months

Has presessional course

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Ranking and student feedback


The Complete University Guide

UKEAS Ranking

Heriot-Watt University evaluation:

Business and management studies evaluation:


Heriot-Watt University has opted into the TEF and received a Silver award.

MSc International Marketing with Digital Marketing from the Edinburgh Business School at Heriot-Watt University develops your existing awareness of marketing to prepare you for a career in digital marketing with an international context.This is a Specialist MScMSc International Marketing with Digital Marketing is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge. This 1-year Masters programme focuses almost entirely on the area of International and Digital Marketing. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.The Edinburgh Business School approachThe programme combines a core of five international marketing courses with three exciting and innovative digital marketing courses. This programme allows you to apply knowledge in practical, industry-focused ways to prepare you for a role in digital marketing.The five International Marketing courses include:Contemporary Consumers examines the motivations and perspectives of consumers in different international locations in modern age.International Strategic Marketing identifies the choice of marketing strategies taken by local and international brands and focuses on operating a global business.Marketing Logistics explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.Branding and Communications considers the power of brands and helps you master the key principles of brand management. Learn how integrated marketing communications creates a valuable brand with strong, effective messaging.Research Philosophy and Practice provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.Specialist Digital Marketing courses include:Advances in Digital Marketing examines digital marketing trends including gamification, brand community management and affiliate marketing.Information Communication Technology Use within an SME Context students apply strategic planning and evaluation techniques to design an online businessTailor to your career ambitionsIn addition to the five core courses in International Marketing and the two specialist courses in Digital Marketing, this programme gives you the opportunity to select an optional course, customising your studies to meet the needs of your future career ambitions. You can select one from:Sustainable MarketingTourism Marketing Project ManagementDigital Marketing Analytics (optional specialist course)Dissertation projectOver the summer the master's dissertation enables you to deepen your knowledge of international marketing through research into a topic of your choice. You will gather and analyse data from companies or consumers within a digital marketing setting which directly relates to your ambitions and interests.Each year we welcome leading marketing practitioners to share experiences and insights with our students through inspirational and informative guest lectures. These guest lectures will give you the opportunity to interact with business experts and discuss practical solutions to real problems whilst receiving guidance about careers in international marketing.


Entry requirements

Entry requirements for individual programmes vary.

Language qualifications

IELTS: 6.5 (with no component under 5.5)

Notice: This score might not be totally accurate. It is the default IELTS grade for Heriot-Watt University, Business and management studies .

About this university

International students

Around 11,000 students travel from around 150 countries across the world to study at the university and the International Students Advisors Office or ISAO is available to assist them. They can provide help and support on everything from immigration to welfare as well as having connections across departments such as Student Support and the University Chaplaincy. They are based within the Hugh Nisbet Building on the Edinburgh campus. They can also provide help with practical matters concerning living in the UK as well as assistance for those wanting to bring their families with them to the university and accessing healthcare while here. The Student Association is the student-led organisation representing the students at both local and national level and is a member of the Edinburgh Students Forum and the National Union of Students. It was founded as the Students Representative Council in 1929 and it runs the Student Union as well as operates support for the 50 societies and clubs available to students. It also operates a number of services across the other campuses including catering, a nightclub, an advice centre and a shop. In addition, there are some 30 different sports clubs on offer and a number of annual events relating to the teams. There are also a number of events held during the year including for families and friends to visit the university and groups visits for schools and colleges.

Courses from Heriot-Watt University: