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Strategic Brand ManagementHendon Campus
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Location: Hendon Campus
Study mode full-time
Start Date: 2021/10/01
Duration: 12 months
Intl fees: £14000
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Ranking and student feedback
(Marketing and advertising studies)
Middlesex University evaluation:
Marketing and advertising studies evaluation:
Middlesex University has opted into the TEF and received a Silver award.
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding and innovation-driven marketing.Why study MA/PGDip/PGCert Strategic Brand Management at Middlesex University?An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.
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2:2 (hons degree) or equivalent qualification
IELTS (Academic): 6.5
TOEFL (iBT): 87.0
PTE Academic: 58.0
About this university
Around 23% of students are from outside the UK and around 16% are from outside the European Union. This means there are plentiful resources to help students feel at home in their new surroundings as well as information on matters such as immigration and visas. The orientation program is free to all overseas students who register ahead of time. It includes being met at the airport as well as a series of informal workshops and even a British tea party. Go for fish and chip supper as well as shopping trips, all aimed at getting students comfortable with their new surroundings. The student union is the heart of extracurricular activities at the university as well as providing support and advice to its members. It organises the various societies and clubs on offer as well as volunteering and charity organisations, skill building opportunities and social events. It also controls the student run media, which includes a magazine, issued each term, a radio station, TV channel and online blog that showcases studentâ€™s work. The union operates The Forum, a social spot where students can meet their friends while the Ricketts Quadrangle is another place to meet up. The Grove Atrium is the arts and fashion section where students can display their creations and meet up with others of similar interests. There are a large number of clubs and societies on offer covering many interests as well as sports, faith and culture groups. There are also hobby groups and those based around an academic subjects while students also have the option to set up their own with a group of like-minded friends.