Communication, Marketing and MediaGarthdee Campus
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Location: Garthdee Campus
Study mode full-time
Degree: Masters by research
Start Date: 2021/02/01
Duration: 12 months
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Ranking and student feedback
Robert Gordon University has opted into the TEF and received a Gold award.
Research in Communication, Marketing and Media is primarily concerned with the use and impact of communication and media in the modern world. There are countless opportunities for you to explore and advance your knowledge in a specific topic within this subject area. Communication, Marketing and Media research opportunities: • Events and festival consumption • Transport in remote, rural and island areas; Transport, cultural identity and place; Transport service and operational innovation• Digital Business• Women and social media, particularly Mumsnet; the suffragettes and the press; Scottish women politicians and social media; fourth-wave feminism and social media • Postmodern cultural and media theory, Fan and celebrity culture, Media discourse & representation • Dark tourism, events and social interaction: The Paranormal, Society and Consumer Culture • Hotel management ownership/business models, Tourism motivation, Tourism destination development, Whisky Tourism • Moral panics, media representations of minority and marginalised groups, risk society issues, audience reception/media effects, participatory journalism • E-retail and Consumer Psychology • Political Communications • Gender and media• Media history• Postmodern cultural and media theory• Publishing• Fan and celebrity culture• Media effects, audience reception and participation, and moral panics• On- and offline bookselling• Political communication and information• Digital consumer behaviour• Export markets• Services Marketing• Consumer socialisation and demographics• Fashion and retail• Events and festival consumption• Events management strategy • Events and social interaction• Dark tourism• Entrepreneurship in the creative industries • Knowledge exchange - Collaboration between SMEs and academia• Transport in remote, rural and island areas• Transport, cultural identity and place• Transport service and operational innovation
Normal entry requirements are a first or upper second class honours degree from a University of the United Kingdom, or from an overseas University, or degree equivalent qualification, subject to the approval of Robert Gordon University. Applicants holding qualifications other than those above shall be considered on their merits and in relation to the nature and scope of the proposed research programme. Applicants holding qualifications other than those above shall be considered on their merits and in relation to the nature and scope of the proposed research programme. Applicants will normally register for an MSc/PhD or MRes/PhD with transfer to PhD dependent on satisfactory progress. However, applicants who already possess a Master's degree which includes a significant research component could be registered directly for a PhD, subject to a satisfactory research proposal, and clear evidence of research expertise.
IELTS: 6.5 (no component lower than 5.5)
Notice: This is the default IELTS grade for The Robert Gordon University, Marketing. For the most up to date IELTS requirements, please contact our counsellors.
About this university
Students travel from around 130 countries to study at the university and there is plenty of help and advice on offer for them. This starts with assistance in applying to the university and country specific information to pre-arrival advice. Once in Aberdeen there is career advice services, visas and immigration information as well as courses to help those who donâ€™t speak English as a first language. There is also help with accommodation issues and finding the right place to live during studies. The Student Association is responsible for the clubs and societies within the university and are based in a building near the Administrative Building in the city centre. There are some 40 different societies available as well as another 32 sports clubs. Student media includes a magazine published every two months, a radio station and a TV station operating via YouTube. Sports facilities on campus include a 25m pool, various gym facilities and a large sports halls. There are a variety of fitness classes and physiotherapy options available in addition to the sports clubs. The association is also responsible for organising the Freshers Fayre held every September, a great place for students to get a feel for the university and for what they want to do outside the classroom.