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Rank: 31 (The Complete University Guide)
Location: Main Site
Website: www.dundee.ac.uk
Study mode full-time
Degree: Masters
Start Date: 2022/01/01
Duration: 12 months
Intl fees: £18150
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Ranking and student feedback
Description
University of Dundee has opted into the TEF and received a Gold award.
Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer. You will also have the opportunity to take part in a global internship or complete a project with an organisation.
Requirements
Entry requirements
Generally a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.
Language qualifications
IELTS: 6.0 (5.5 in each)
Notice: This score might not be totally accurate. It is the default IELTS grade for The University of Dundee, Marketing .
About this university
International students
For students travelling from outside the UK, the International Advice Service is available to help them with all aspects of the transition. They offer confidential advice and help on matters such as immigration and visas, working during and after studies as well as community group information and links to international hospitality schemes. There is support for international families as well as arranging cultural and social events during the year aimed primarily at international students. They are based in the Enquiry Centre on Campus Green or via email. Students are represented by the University's Student Representative Council while the Students Association organises the societies, clubs and organisations outside the classroom. It is unusual because it isn't a member of the National Union of Students due to cost and political considerations. The union is based in Airlie Place, at the centre of the main campus and has a bar, nightclub and refectory on site. There are 42 clubs associated with the Sports Union at the university and these have annual award ceremonies as well as an annual Ball. A multi-million pound redevelopment saw a number of new facilities for sports around the university including the first UK gym with mp3/mp4 compatible personal viewing screens.
