- Talk to us on LINE
- You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
- You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
- You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
- You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.
- Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.
- We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
- Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.
- The MSc in International Strategic Marketing is ranked by the QS.
- Take advantage of our individualised skills development programme, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.
- Adam Smith Business School is triple accredited.
International Strategic MarketingUniversity of Glasgow
How easy or difficult is to apply to this course? Do you want to know your chances of being accepted?
Location: University of Glasgow
Study mode full-time
Start Date: 2021/09/01
Duration: 12 months
Intl fees: £23000
Ask us about COVID-19 and applications.
Sign up to see the offers/rejections of all applicants to this university
Ranking and student feedback
International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.WHY THIS PROGRAMME
For the latest information on fees and scholarships, please talk to our counselors.
Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing or management, or you will have at least 2 years work experience in marketing or sales. International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.
IELTS: 6.5 (2sub no less than 6.5, no sub less than 6)
Notice: This is the default IELTS grade for University of Glasgow, Marketing. For the most up to date IELTS requirements, please contact our counsellors.
About this university
Students travel from around the world to study at the university and its website has country-specific information available. The International Student Support Team is a dedicated advisory service to help students on a range of subjects including immigration, finding employment and dealing with financial matters. For those to whom English isnâ€™t a first language there is also English language courses available through the University Language Centre who also provide language support during the length of study. Student life is organised differently at Glasgow than many universities meaning there isnâ€™t a single student association but rather a number covering different areas. There are two separate studentâ€™s unions, dating from the times when one was for male students and the other for female, called the Glasgow University Union (GUU) and the Queen Margaret Union (QMU). There is also a Students Representative Council that is the legal body representing studentsâ€™ interests in the university and in wider terms. The two unions organise a number of social and cultural groups and events including providing facilities for debating, dining, socialising and meeting rooms. Sports are handled by the Glasgow University Sports Association (GUSA) that operates both sports clubs as well as fitness classes and drop in sessions.