Strategic MarketingGreenwich Maritime Campus
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Rank: 90 (TCUG)
Location: Greenwich Maritime Campus
Study mode full-time
Start Date: 2019/01/09
Intl fees: £14500
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The Complete University Guide
The University of Greenwich evaluation:
17.8 : 1
Marketing and advertising studies evaluation:
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.
Our Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.
You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.
Advance your marketing skills
This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.
Start September or January
For September start, our teaching runs from September to April followed by dissertation work.
For January start, our teaching runs from January to July followed by dissertation work.
This degree aims to:
Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
Foster a creative and systematic approach to problem-solving in the area of strategic marketing
- Learn to collate, synthesise and analyse a range of data to help solve marketing problems.
An undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing. If you were educated in a language other than English or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.
IELTS: 6.5 (with a minimum of 5.5 in each)
Notice: This score might not be totally accurate. It is the default IELTS grade for The University of Greenwich, Marketing .
About this university
There is a thriving international community at the university including students from over 100 countries around the world. The International Office is the first point of contact for these students and can help with a variety of matters around living in the UK. This includes assistance with accommodation, registering for medical services and immigration and visas advice. They help with the arrival in London while students get used to their new home and with daily life matters as well as academic ones. There are also language courses on offer for those wishing to learn or improve their English skills. At the heart of student life at the university is the Students Union and all students are automatically members. It offers a range of services to these members including academic and non-academic advice and support, representation and the organisation of various clubs and societies for extracurricular times. It also operates three different bars as well as a shop and an online shop for students. The university has a top record for its sports teams and there are a range of competitive and non-competitive activities on offer. Clubs take part in the BUCS leagues against other universities and colleges and range from cricket and football to netball and self-defence activities. Likewise the societies over all aspects of life including academic, activities and games, campaigning, cultural and performing arts as well as the chance to start their own should students find a niche.