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Strategic MarketingStag Hill
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Location: Stag Hill
Study mode full-time
Start Date: 2019/09/01
Intl fees: £20500
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This programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on innovation and leadership. The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management. A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment. Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.
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Applicants should normally hold a Bachelors degree (a good UK 2:1) or an equivalent qualification from a recognised British or overseas university. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit. English language requirements: IELTS Academic: 6.5 overall, 6.0 in each component (or equivalent). For current entry requirements, please visit our website. The link is under Course contact details.
IELTS: 6.5 (6.0 in each)
Notice: This is the default IELTS grade for University of Surrey, Marketing and advertising studies. For the most up to date IELTS requirements, please contact our counsellors.
About this university
Students travel from 120 different countries to study at the University of Surrey, making it one of the most culturally diverse education facilities in the UK. For these international students, the International Office is the base of information and assistance for their time in the UK and can help with a number of subjects and problems. This involved practical information about immigration and visas as well as programs to help non-English speaking students master the language. They can also help students organise their courses and any foundation year qualifications needed. Student life is organised through the Studentsâ€™ Union that consists of departments representing students on academic and welfare issues as well as looking after sports clubs and societies. The union also organises a number of Balls during the year varying in formal dress and special occasions as well as special events during term time. There is even a Union nightclub called Rubix where up to 1600 students can meet up at one time and hosts a range of different guest acts and themed nights. There are over 100 clubs organised through the Studentsâ€™ Union with everything from sports to TV and radio as well as working with a charity or being a volunteer. They can also assist students looking for something new to broaden their horizons and develop new skills.