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Public RelationsLondon College of Communication
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Location: London College of Communication
Study mode full-time
Start Date: 2020/10/01
Duration: 15 months
Intl fees: £22920
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University of the Arts London has opted into the TEF and received a Silver award.
Develop the advanced skills and theory you'll need for a successful career in public relations (PR) and communications on this industry-approved course. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). Why choose this course at London College of CommunicationGain a solid grounding in the theory and practice of public relations with this highly-regarded Masters degree, accredited and/or recognised by the following professional and industry bodies: The Chartered Institute of Public Relations (CIPR), The Public Relations and Communications Association (PRCA) and The International Association of Business Communicators (IABC). You will have the opportunity to explore the practicalities of using public relations tools such as media relations and crisis management. What you can expect? You can expect to develop the combination of intellectual abilities, practical skills and industry knowledge that is needed to manage the reputation of brands and organisations, add value to their operations and support their goals. This course gives you a framework for planning public relations programmes, the practical skills for delivering campaigns as well as addressing the role of research and evaluation in PR. You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and consider how they link to corporate strategy. You will have the opportunity to plan and implement national and international campaigns yourself on a series of practical assignments and exercises responding to briefs on the course. About London College of CommunicationLondon College of Communication is for the curious, the brave and the committed: those who want to transform themselves and the world around them. Through a diverse, world-leading community of teaching, research and partnerships with industry, we enable our students to succeed as future-facing creatives in the always-evolving design, media and screen industries. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies, including Penguin, the National Trust and Royal Mail, to name a few.
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Applicants are expected to demonstrate sufficient prior knowledge of and/or potential in public relations to be able to successfully complete the programme of study and have an academic or professional background in a relevant subject. An applicant will be considered for admission who has already achieved an educational level equivalent to an Honours degree preferably at 2:1 level. This educational level may be demonstrated by: Possession of the qualification named above; possession of equivalent qualifications; prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required (as indicated by at least 3 years of experience which has led to a demonstrable level of expertise in the understanding and practice of place management and development); A combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. Applicants whose 1st language is not English require IELTS 7.0 or equivalent with minimum of 6.0 in each category.
IELTS: 7.0 (at least 6.0 in each)
Notice: This is the default IELTS grade for University of the Arts, London, PR. For the most up to date IELTS requirements, please contact our counsellors.
About this university
Students travel from over one hundred different countries to study at the colleges within the university due to the internationally recognised courses on offer. For those to whom English isnâ€™t a first language, there is free English language support and courses on offer for the duration of their study through the Language Centre. There is also help on hand for matters such as immigration and visas and the university has an airport pick up service in place so that there is someone on hand from the very beginning of their student life. There is also a student advice service for day-to-day matters such as finances and getting work while studying. All students are automatically a member of the Students Union who are on hand to help with extracurricular activities as well as support and advice across a range of subjects. The union organise the various clubs and societies on offer to occupy time between studies including arts groups, sports clubs and also helping others through volunteering and charity groups. So whatever a studentâ€™s interest there is something for them and if not, they can look to begin their own club as well. The union also operates the Students Union Advice Service offering free and impartial advice on various topics, all of which is completely confidential. The union also operates a shop supplying students with a range of useful items as well as branded products to help raise money for the charity.