Fashion Management

Robert Gordon University has opted into the TEF and received a Gold award.

This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career. A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.

Students travel from around 130 countries to study at the university and there is plenty of help and advice on offer for them. This starts with assistance in applying to the university and country specific information to pre-arrival advice. Once in Aberdeen there is career advice services, visas and immigration information as well as courses to help those who don’t speak English as a first language. There is also help with accommodation issues and finding the right place to live during studies. The Student Association is responsible for the clubs and societies within the university and are based in a building near the Administrative Building in the city centre. There are some 40 different societies available as well as another 32 sports clubs. Student media includes a magazine published every two months, a radio station and a TV station operating via YouTube. Sports facilities on campus include a 25m pool, various gym facilities and a large sports halls. There are a variety of fitness classes and physiotherapy options available in addition to the sports clubs. The association is also responsible for organising the Freshers Fayre held every September, a great place for students to get a feel for the university and for what they want to do outside the classroom.