Marketing

The course provides students with an understanding of the concepts and systems underlying marketing practice and allows students to develop their skills of diagnosis and implementation in marketing management and research processes. On completion students will be able to: Nurture and consolidate a customer-focused management approach in a variety of different market settings, organisation types and policy situations; design, plan, implement and evaluate research-based marketing strategies; gain exposure to ethical issues that arise from marketing activities and to understand the impact marketing has on society in general; conduct research into contemporary marketing practice. Students will graduate with a broad understanding of the operational areas of marketing and their functions within organisations. During the taught modules, students explore a comprehensive range of issues faced by marketing managers and executives, and compare different approaches to understanding this important area of modern business. A particular strength of the MSc Marketing is that it promotes understanding and critical strategic analysis of consumers and organisations from an international perspective. Ethical decision-making and the ability to identify potential ethical issues are highlighted. Students are introduced to techniques and tools to better understand themselves as well as core target markets. As part of learning, students will be given the opportunity to apply their new evidence based in-sights to real world marketing projects for industry players.

Around 20% of students come from outside the UK and there are some 100 nationalities represented. Therefore, the international department has a wealth of information to help students before they arrive at the university and once they are there. This includes matters such as visas and immigrating advice, help with English language skills and accommodation. There is country specific information available on the website. There are also various clubs and societies that may of interest to international students organised through the students union as well as help and guidance for integrating with their new community. The university also operates an INTO partnership that helps with preparation courses and English language programs to assist in acclimatising to their new home and getting the most from their studies. The Student Union at the university was named the best in Scotland and is based in the Robbins Centre on campus. It provides entertainment, welfare and information services as well as representing their interests. It is responsible for some 40 different clubs and societies as well as another 40 sports clubs. These include student run media including a newspaper, radio and television station. The university is noted for its sports facilities including its own 9 hole golf course and driving range. It is one of only 16 universities in the country to receive a 5-star rating for its sports facilities. The Gannochy National Tennis Centre is a nationally recognised centre of excellence while there is a 50-metre swimming pool, fitness centre, sports halls as well as squash and badminton courts. Falkirk FC have a football academy on campus while Stirling University Rugby Football Club are also based there.